Wednesday, February 28, 2007

Fast Food Industry and American Culture

Fast Food Industry is a billion dollar industry in American society. I can say it for sure that everyone in America has tasted fast food at one point in their lives. Fast food culture is so deeply rooted in American society that fast food restaurants are visible in every public facilities such as schools, airports, shopping malls, theme parks and museums. Americans love fast food because it is convenient, tasty and cheap. From the economic perspective, fast food is a very profitable economic avenue. On the other hand, from the social wellfare perspective, fast food is known to cause obesity in children and adults. Fast food contains high percentage of unsaturated fat which will clog arteries and thicken the blood in your body. And ultimately, you will suffer from sudden heartattack, diabetes and high blood pressure. So, for fast food industry, profit making is crucial for the survival of the industry; however, social responsibility is also essential factor to be considered in order to have a prosperousity and longevity for the fast food industry. History tells us that if a business is to be prospered, it has to take social responsibility into considerations. It is possible to make healthy fast food by selecting healthier ingredients and by improving the cooking method. Of course, these changes will increase the cost for the fast food industry, but in the long run, these cost will be recovered by increased sales volumes. And you will be smiling at the end. In fact, everyone will be smiling at the end. It is a win win situation for both consumers and businesses.

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