consumerism in college students

Consumerism has instilled into every aspect of college student's life. Students are crazy about those expensive brand name purses and clothing. The names often came up from students' mouth are LV handbags and fashion clothes, Chanel glasses and coach purses as well. Especially shocking to me is that a friend of mine, she would spend 5 weeks of her wage in order to get a LV handbag so that she won't look outdated among her friends. I mean peer pressure is a huge driving force for consumerism. And the real important thing for college student is to study and learn the necessary skills that would prepare them for the workforce in the future. So, it is kind of sad to see so many young student fell victoms to the influence of pop culture endorsed by these big businesses and lost sight of their true purpose in school.